Who am I?

I’m Ursula Keith, your BADASS mindset coach! 

Founder and creator of the BADASS ATM* Alignment method.

*ATM stands for aligned Action at the right Time with the correct Mindset = BADASS Action!!

My purpose ...

Is to powerfully serve independent women who are ready to unlock their full potential by helping them transition into the next level of a BADASS life.

I am that accountability partner you need in life in order to take BADASS action to make significant changes in your life. I wouldn’t call myself your average mindset coach, my experience and my methods make me the expert you need to take BADASS action for a BADASS life.


My services are most effective for women who are ready to take Badass ACTION but feel connected to one or more of the following:

  • You are an independent woman who owns her life but questions her real self worth?
  • Are you a huge procrastinator? 
  • Are you looking to accomplish a goal but are scared that you won't be successful?
  • Do you usually wait until "something" is perfect before you start?
  • Are you a "ALL or NOTHING" type of woman?
  • Are you scared of failure?
  • Are you scared of being wrong?
  • Do you let other people's opinions of you define you?
  • Are you someone who "OVERTHINKS" everything before making a decision?
  • Are you feeling "stuck" but don't know why ?
  • Want more joy, fulfillment, and love ?
  • Want to unlock a higher level of meaning and purpose ?
  • Do you want to increase your spiritual connection? 

When to hire a mindset COACH ?

Teaming up with a mindset COACH, like myself, allows you to accomplish dreams you thought were impossible to achieve.

     The synergy that occurs as a result of our relationship will change       your life. I will be that accountability and guidance that you were       looking for. 

     My clients often tell me, “I only wish I’d hired you sooner!”


Badass Mindset

“This program has helped me accept myself, value myself, but above all it has helped me love myself BEYOND WORDS . I am a very successful person; however, I had forgotten a lot about myself and I believe that BADASS mindset has changed my life!! I LOVE your Ursula Keith for changing my life !! ”


Badass Mindset

“I originally signed up with Ursula to find a little support and guidance amidst fighting the stagnant routine of building a career. After little time it was very clear that my fears were holding me back. I never thought I would ever get them under control, nor take a single step towards improving the situation. With Ursula’s support and guidance, I am doing the unthinkable and I am on the road to becoming the woman I was meant to be!!”

Civil Engineer

Badass Mindset

“Hi everyone! I want to personally thank Ursula very, very, very much for her support and excellent coaching. I have and I continue seeing great results. After a rough time, I finally landed a great job and I am growing my business on the side. She has helped me open my eyes to a new life experience, I highly recommend working with her.”


A little bit about me...

I’ve always been an action oriented person - moved to Canada by myself from Mexico at 18yrs old. Moved again 8 times within Canada to continue to accomplish my dreams for school and work. I experienced lots of accomplishments but they brought lots of empty successes ...

I pushed myself so hard to strive for perfection that caused me to develop an eating disorder, lack of self worth, perfectionism and bad relationships.

I didn't realize I was accomplishing my goals with mindless action and not with an aligned mindset. I had two options, I could either continue taking mindless action that was not bringing me results or I could align my action to the correct mindset and the right time to take BADASS Action to change my life.


TODAY, will you continue to ...

Take mindless action through self doubt brining you no results or will you take BADASS ACTION to blow your goddamn mind.